Lyra: Photo-Voltaic Systems Design Tool

Re-designing a browser-based solar energy design platform

Client
Belatrix
Year
2018-2019
Role
Lead Product Designer
Team
3 Designers, 5 Engineers
Duration
6 months

Overview

We were approached with one of the most challenging and exciting projects I've been lucky to put my hands on: re-designing a browser-based photo-voltaic systems design tool. It became one of the most exciting, demanding and rewarding projects, from research to ideation, wireframing, and prototyping while also giving me the opportunity for learning about a new industry and acquiring new skills as well as a whole new perspective.

The Challenge

The existing solar design tool had a complex interface that was intimidating for new users, with a steep learning curve that prevented market expansion. The client needed to modernize the platform while maintaining functionality for power users.

The Solution

Through extensive user research and iterative design, we created an intuitive interface with a flexible workflow that accommodated both beginners and advanced users. We implemented a guided onboarding process and contextual help that reduced training time significantly.

Business Impact

+85%
User Adoption

Increase in new user onboarding completion

-40%
Task Efficiency

Reduction in time to complete designs

4.7/5
User Satisfaction

Average user rating after redesign

1. Learning

Before starting the research and design processes, the team had to focus - during the first two weeks of the project - on gaining proficiency in the state of the solar energy industry, the field's jargon, and a lot of technical matters related to photovoltaic systems and electricity in general.

Solar energy capacity analysis by region
Current user base demographics

2. Exploration

After learning about the solar-energy industry we focused on understanding the current stage and offer of the product.

End-to-end user journey mapping

3. The Users

By interviewing users of the platform and business stakeholders we were able to inform the creation of User Personas.

Technologies & Tools

User ResearchFigmaPrototypingUsability TestingDesign SystemsB2B SaaS

Acknowledgments

Project Lead UX Designer: Fiorella 'Verde' Vercelli.
Final (production ready) UI Design: Alejandro Spina.
Project Business Analyst: Milagros Terrones.
Team Managers: Bárbara Lipinski and Sergio Infante.